Fareway Stores, Inc., is the first supermarket chain in the United States to go live with Invisipon™, a patent-pending digital coupon solution that automatically applies manufacturer coupons in a customer’s personal coupon account to the total at checkout without any effort whatsoever on the part of the customer.
Historically, coupons have been delivered via the Sunday newspaper and required customers to cut them out and carry them to the store to redeem the discounts. More recently, coupons have been available via the Internet as “print-at-home.” Some supermarkets have also developed add-to-card systems that allow a customer to login to a website and digitally attach coupons to a loyalty card. While these advancements have resulted in a modest increase from the one percent (1%) redemption rates associated with manufacturer coupons located inside the newspaper, many customers simply don’t take advantage of these types of offers. The Invisipon System will allow all Fareway customers to take advantage of the estimated $800 per year in savings recognized by each household that utilizes manufacturer coupons.
Fareway customers will no longer be required to search for coupons for the products they like to purchase. Upon signing up for Invisipon™, manufacturer coupons are automatically deposited into the customer’s account based upon their unique profile, redemption history and other metrics the coupon issuer may wish to employ. Customers can view the offers available to them via the Invisipon™ mobile app or website. At checkout, the customer simply allows the cashier to scan the customer’s unique barcode from the mobile app or key in the customer’s phone number. Every coupon in the customer’s personal coupon account that matches a product being purchased is instantly applied to the total in under 300 milliseconds providing the consumer with immediate savings.
Fareway’s implementation of Invisipon™ will also eliminate another significant inconvenience for grocery shoppers by matching manufacturer coupons with existing in-store sales. When the Invisipon™ System sees an item on sale in the store and a manufacturer coupon also exists for that item, the System merges both offers together and alerts the customer of an additional savings opportunity associated with that particular product.
“Since 1938, Fareway has enjoyed bringing great value and quality food to our customers,” said Scott Beckwith, C.A.O. of Fareway Stores. “It's important for us to provide a great shopping experience for every customer. We've made digital coupons easy to use for that reason.”
“Partnering with Fareway Stores for our initial launch was a perfect match for us,” said Bill Moffitt, Co-Founder and C.E.O. of Invisipon. “Fareway’s long-standing commitment to providing its customers great value along with deep discounts makes Fareway an excellent proving ground as we now look to expand the program into thousands of supermarket and pharmacy locations nationwide.”
Customers can sign up on the web by visiting www.invisipon.com. Customers can download the Invisipon™ mobile app from either the Apple App Store or the Google Play Store.