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What Does This Privacy Notice Cover?

At Fareway, we are committed to protecting your privacy. This Privacy Notice describes what personal information we collect, how we collect and use your personal information, who we disclose it to and why, the measures we take to protect your personal information, and the choices you may have regarding our use of your personal information. This Notice applies to customers who use Fareway’s websites, mobile applications, and other online services (collectively, the “Services”).

Fareway reserves the right to modify this Notice at any time. By continuing to use the Services following such modifications, you agree to be bound by such modifications. We will post our most current Notice on this page with the “last updated” date, and you should periodically visit this page to review it.

 

How We Collect Information

We may collect information about you by various means, including:

  • Directly from you, both online (e.g., our website or app) and offline (e.g., in store or by phone);

  • From other third-party sources and social media platforms that you may use to engage with us, as well as from partners or third parties we work with; and

  • By combining information from different sources, including online and offline data.

 

Categories of Information That We Collect

General Categories

While operating our business, we may collect a range of personal information. That information includes:

  • Identifiers, such as your name, address, email address, social media handle, phone number, IP address, device identifiers, signature, government identifiers collected for certain sales and ID verification, and identifiers associated with cookies, pixels or other similar technologies;

  • Financial information, such as payment card information;

  • Demographics, such as your age and gender;

  • Transactional information, such as records of your purchases and orders, products you like, coupons or offers you select, and content you access, download, or view via the Services;

  • Internet or other electronic network activity, such as information about how you use, access, or interact with the Services or our emails, including but not limited to information about how you use your mouse, keyboard, and other input devices when accessing the Services; information about your activities on other online services; and information about your browser and device;

  • Location information, such as city and state you provide, or location information derived from your device or browser, subject to the settings on your device or browser;

  • Records of communications with our employees for training, recordkeeping, fulfillment, and quality assurance purposes;

  • Video recordings in public areas for security, safety, asset protection and other operational purposes, such as protecting and improving our business;

  • Survey responses; and

  • Inferences regarding your preferences or other characteristics based on the information we collect or obtain from other sources.

Information That We Collect from You

You may be able to use some of our Services or conduct in-store business with us without providing any personal information to us. However, to take advantage of certain features, offerings, or other functions available in stores or on our Services, you may be asked or required to provide personal information. For example, depending on the feature or service you wish to access, we may ask you to register an account with us, provide identification, or otherwise collect information from you such as your name, address, e-mail address, telephone number, credit card information, household information, demographic information, and/or information about your interests. You can always choose to not provide us with the requested information; however, if you choose to not provide such information, you may not be able to engage in certain in store transactions or access or use certain features or functions of the Services. When you shop in our stores or on our website, we may collect information about the products or services you buy when you use a payment card, the Fareway app, or enter a number at the register.

To the extent that you provide us with a mobile telephone number you hereby:

  • represent that you are the accountholder and subscriber for the mobile telephone number that you provide, or that you have the accountholder and subscriber's permission to receive text messages and/or phone calls at that telephone number;

  • agree to receive, and authorize us to deliver or cause to be delivered to you, calls and SMS/text messages for any purpose, including advertising, using an automatic telephone dialing system or an artificial or pre-recorded voice;

  • agree to notify us promptly if the mobile telephone number you have provided changes;

  • agree to indemnify us in full for all claims, expenses, costs, and damages related to, arising under, or caused by, in whole or in part, your failure to notify us promptly if the phone number you have provided changes, including but not limited to, all claims, expenses, costs, and damages related to or arising under the Telephone Consumer Protection Act; and

  • understand and agree that your agreement to these terms is not required as a condition of purchasing any property, goods, or services and that, based on your plan with your mobile carrier, normal usage rates and fees, including data fees and text message rates, may apply to text messages and/or phone calls delivered by Fareway or on Fareway's behalf.

Information We Collect from Other Sources

We may also receive information about you from other sources, including third parties that help us: update, expand, and analyze our records; identify new customers; collect information on our behalf; and prevent or detect fraud. We may also receive information about you from social media platforms, websites, and third-party applications, including but not limited to when you interact with us on those platforms, access our social media content, or use your social media login credentials to access our Services. The information we receive from these sources may include, but is not limited to, identifiers, demographics, education information, address information, Internet or other electronic network activity, and inferences about your preferences or other characteristics. The information we will be able to receive will be determined by the privacy settings, policies, and/or procedures of the applicable third-party platform, website, or service.

Information We Collect Automatically

When you use the Services, we or third parties may use cookies and similar technologies to collect information about how you access, use, or otherwise interact with the Services, our emails, and online advertising. This information is collected for various reasons, including to help ensure that the Services continue to work correctly, to improve the Services, to support marketing campaigns (including targeted advertising), to understand our customers and how they use the Services, and to offer you a more personalized experience. The information collected may include technical information such as your IP address, the type of device or browser that you use to access the Services, the operating system on your device, the website or other online service that directed you to our Services, the URLs of the websites you visited before visiting our site, numeric identifiers for your mobile device, identifiers for advertising, identifiers generated from secure hash algorithms, session times and durations, how you use your mouse, keyboard, and other input devices to interact with the Services, and the content that you view or search for on the Services. For more information about how this information is collected, please see our Cookies and Other Tracking Technologies section below.

Information Collected from Mobile Devices

When you access our Services via a mobile device, Fareway or its third-party service providers may collect various information, including the type of mobile device you use, the temporary or persistent device identifier associated with your device, the IP address of your mobile device, the device's operating system, the browser you use to access the Services, information about how you use the Services, and your device's location as described below.

You may be able to use our mobile applications to scan barcodes or take images of products to create shopping lists or conduct transactions. To do so, our mobile applications may request permission to access your camera and photo files. Please note that some features of our mobile applications and/or Services may not be usable or available to you if you do not grant us such permission.

Location Information

Our mobile applications and websites may also collect precise information about the location of your device after you permit us to obtain such information from technologies such as Bluetooth beacons, GPS, Wi-Fi signals, or cell tower signals. We may also use technologies to determine if you are shopping in one of our stores by relying on signals transmitted by your mobile devices. We collect this information to provide you with services, content and offers based on your location. For example, we may use our mobile applications to provide you with the location of nearby stores and deals available in those stores. You may be able to enable our Services to notify us when you enter one of our stores so that we can prepare any orders you may have or to let you know about the events and deals available in the store. To opt out of the collection of precise location or presence information, you can adjust the permissions on your mobile device or uninstall our mobile applications. Fareway has no control over your device’s settings. Adjusting these settings does not completely eliminate the ability of others to develop location information about your device.

Information You Give Us About Others

You may give us information about other people, such as the name and address of a gift recipient, or the name and contact information of someone who will pick up items for you at a store. We will only use this information for the specific reason you provide it.

 

Why Do We Collect Your Information

We use the information we collect for purposes allowed by applicable laws, including to:

  • fulfill your requests for our products, programs, or services;

  • complete and manage purchases, orders, refunds, returns and exchanges;

  • respond to your inquiries;

  • offer you other products, programs, or services that we believe may be of interest to you;

  • achieve the purposes for which you provided the information;

  • conduct surveys, research, analysis or market studies;

  • operate, evaluate and enhance our products, services, or business operations;

  • prevent or detect fraud;

  • deliver promotional and marketing communications, special offers, or advertisements to you via physical mail and electronically that may be of interest to you, including the delivery of targeted advertisements that are based on your previous online activity on the Services and other third-party services (for example, if you view a page on our website about a particular product, you may receive an online advertisement for that product or a related product on a different area of our Services or on other websites on the Internet you visit);

  • create and deliver personalized content, offers, services, and advertising, including personalized content based on the precise location information we collect from mobile devices or the location that we infer from your IP address or other information;

  • maintain and administer your accounts or memberships you may have with us;

  • conduct promotional activities, including contests;

  • communicate with you regarding your accounts, purchases, or other issues;

  • protect the rights or safety of you, us or others; and

  • comply with and enforce applicable legal requirements, contractual obligations, relevant industry standards, and our policies.

 

We may combine the information we collect from you with information that we collect from other sources. We may use and disclose non-personal, non-individual statistics or demographic information in aggregate form without restriction.

 

How We May Disclose Your Information

We may share any of the categories of personal information we collect in the following circumstances:

  • We may share information with business partners and advertisers for our marketing and advertising purposes, but we do not monetize your personal information by selling or renting it for monetary compensation to outside parties;

  • We may share your personal information to our service providers, who use that information to perform technology, business or other professional functions on our behalf, including but not limited to, hosting our Services, delivering transactional communications, fulfilling orders, and processing payments. We only provide such vendors with information so they can perform their required functions on our behalf;

  • We may share anonymized information with third parties once it is altered, combined, or otherwise processed so that it can’t reasonably be identified with an individual person;

  • We may disclose the information to third parties when we are required to do so by any law, regulation, court order, subpoena, law enforcement, or other regulatory requirement;

  • We may disclose the information if we believe that such disclosure is necessary or appropriate to comply with applicable law; operate the Services; protect the rights, property or safety of Fareway, other users of the Services, partners, affiliates, sponsors, providers, licensors, merchants, or others; prevent harm or loss; or in connection with an investigation of suspected or actual unlawful activity;

  • We may share information with our related subsidiaries and affiliates, subject to the terms of this Policy;

  • We may disclose the information in association with any potential or actual sale or other transfer of some or all of our business assets; and

  • We may disclose information subject to your consent or as necessary to fulfill the purposes for which the information was collected.

Where appropriate, we will limit sharing of your information in accordance with the choices you have provided us and applicable law.

 

Public Information

If you post comments, pictures, or other content via public forums that may be available on the Services, that information may be publicly available. The information may be searchable by search engines and copied or republished by third parties. We have no control over those third parties. Please think carefully before you post any information via the Services.

 

Your Options Regarding the Information We Collect

We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you. You may choose to:

  • Stop receiving marketing or promotional e-mails, direct mail, phone and mobile marketing communications;

  • Update and correct the information that you provide to us; or

  • Request that we cancel your account or that we no longer use the information you have given us to provide you services.

To exercise your choices, you may:

  • Opt-out of receiving marketing or promotional communications by following the directions in a marketing e-mail, direct mail, or mobile communication that you receive from us;

  • Log in to your Fareway account at shop.fareway.com to update your information or change your communications preferences;

  • Return to the area of our Services at which you signed up for a particular program and modify your information;

  • Contact us online with your request and current contact information at fareway.com.

If you opt-out using the directions and/or mechanisms provided in a specific type of communication, please be aware that you may only stop receiving that type of communication unless you exercise another option as described herein. Please note that if you request that your information no longer be used to provide you services, Fareway or its vendors may retain your information for Fareway’s business purposes, such as for backups, analysis, records of deletions, legal requirements, and data retention requirements or policies.

 

Iowa Privacy Rights

Exercising your rights

Iowa residents have additional privacy rights under applicable law. If you are an Iowa resident, you may request to invoke the following rights involving certain forms of your personal data:

  • Access Request: You may request that we confirm whether we are processing your personal data and to access such personal data.

  • Deletion Request: You may request that we delete your personal data.

  • Copy Request: You may request a copy of your personal data in a portable, and to the extent technically practicable, readily usable format.

  • Opt-Out of Sale or Targeted Advertising: You may opt out of the sale of your personal data and/or targeted advertising.

To exercise the Iowa privacy rights described above, please visit fareway.com/about/contact-us and select “Exercise My Iowa Privacy Rights.”  

When you make these requests, we will respond within 90 days unless additional time is needed. If additional time is needed, we will notify you within the 90-day period. Our response will be limited to personal data subject to Iowa law.

Authenticating your requests

We take the privacy of your personal data seriously. Iowa law requires that we verify the identity of each person who attempts to invoke a rights request (e.g., request to access personal data).

We may verify your identity in multiple ways. If we cannot verify your identity, we may not be able to process your request. We will use reasonable efforts to authenticate your identity.

Appeal

If we deny or refuse to take action on your request, you may appeal that decision within a reasonable time by visiting fareway.com/about/contact-us and selecting “Exercise My Iowa Privacy Rights.” If your appeal is denied, you may contact the Iowa Attorney General.

 

Cookies, Tracking Technologies, and Internet-Based Advertising

By using the Services, you consent to our use of cookies, web beacons, and similar technologies, including those operated by third parties on our behalf. We use these technologies to receive and store certain types of information when you interact with the Services. The information obtained by using these technologies (including, but not limited to, the pages you visit on our website, which web address you came from, information about the devices and software you use, and the content you view or search for) helps us in various ways, including, but not limited to, to customize your experience, improve the Services, learn what areas of the Services are of most interest to our customers, and troubleshoot any issues. To provide the best experience possible, we also use this information for reporting and analysis purposes.

Most web browsers are set to accept cookies by default, though you can manually disable the cookies feature of your browser. You should review the online documentation relating to your browser or consult with the provider of your browser for instructions on how to disable cookies. Please note that if you disable cookies on your Internet-enabled device, some parts of the Services may not function properly or offer you the same degree of personalization. In addition, you may be able to exercise choices regarding companies such as online network advertisers via certain third-party tools. Read more information about such choices at: https://www.aboutads.info/choices/.

We may also use technologies that let us know whether you viewed certain content, whether you viewed our emails or other electronic communications, and whether the advertising we place on the Services and other websites or mobile applications is effective.

One of the services we use to learn about how you and others use the Services is Google Analytics. You can learn more about how Google uses the information it collects at: https://www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit: https://tools.google.com/dlpage/gaoptout/.

Our digital properties are not designed to respond to “do not track” requests from browsers. Visit the following website, www.allaboutdnt.org, for more information on this developing area.

You can opt out of interest-based advertising from third-party providers who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising at www.aboutads.info/choices.

 

Third-Party Content and Activities

The Services may contain links to content or integrated content (like embedded videos) provided by third parties. The information practices of those third parties may differ from ours. You should consult the privacy policies of any third party that provides content that you access through the Services as we do not control and are not responsible for the information that they collect, use, or share. Because your web browser may obtain integrated content directly from third-party servers, the third parties may be able to collect information as if you had visited their sites directly. Some of the third parties that provide content on our Services or support our business by facilitating online advertising, analytics, or research may use technologies to track your online activities over time and across various websites and other online services.

 

Security

Fareway uses administrative, technical, and physical safeguards designed to safeguard the information we collect via the Services. However, no information system can be 100% secure. We cannot guarantee the absolute security of your information. Moreover, we are not responsible for the security of information you transmit or receive via the Services over networks that we do not control, including the Internet and wireless networks. You are responsible for protecting the confidentiality of your username and password(s) and you hereby release Fareway from any liability related to your disclosure of your username and/or password(s) to any third party. Fareway reserves the right to suspend or terminate your account or to require you to change your username and/or password if Fareway believes they are no longer secure. We will make any legally required disclosures in the event of any compromise of personal information. To the extent the law allows us to provide such notification via e-mail or conspicuous posting on the Services, you agree to accept notice in that form.

 

Protecting Children’s Privacy

We do not knowingly solicit or collect personal information from children under the age of 13 without parental consent. If you believe that a child under age 13 may have provided us with personal information without parental consent, please notify us.

 

International Data Transfers and Use

Our Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than those of the United States. Any information you provide through use of the Services may be stored and processed, transferred between and accessed from the United States and other countries which may not guarantee the same level of protection of personal information as the one in which you reside. However, we will handle your personal information in accordance with this Policy regardless of where your personal information is stored or accessed. 

 

Contacting Us

Please visit fareway.com/about/contact-us if you have any questions about this Privacy Notice, our privacy practices, or if you would like us to update information or preferences you provided to us.

 

 

UPDATED: December 31, 2024

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