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Fareway

Senior Vice President of Digital Commerce

Aaron Irlbeck

Aaron Irlbeck joined Fareway in June of 1992 and currently holds the position of senior vice president of digital commerce. Aaron and his team are responsible for establishing and growing a set of offerings to Fareway’s current and future customers, focused on digital marketing and eCommerce. 

Aaron’s 30-year career with Fareway began as a part-time employee at the Carroll, Iowa location, followed by stops in Storm Lake, Iowa and Urbandale, Iowa, where he was promoted to assistant store manager.  In 2005, Aaron was promoted to a buying position in Fareway’s corporate office in Boone, Iowa, and held various management roles within the buying department before being promoted to senior vice president in 2018.

In addition to his Fareway career, Aaron holds a bachelor’s degree in Business Management and Entrepreneurship from Buena Vista University in Storm Lake, Iowa. Aaron served as a board member for the Iowa Grocery Industry Association from 2009-2019 and served as Chairman in 2016-2017. Aaron is also an active volunteer for Habitat for Humanity, Muscular Dystrophy Association, and Variety.  

Aaron and his wife, Jacque, are the parents of two children, Emily and Cayson. Aaron, Jacque, and their family reside in Grimes, Iowa.

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