Jeff Stearns is a 1990 graduate of the University of Northern Iowa and holds a degree in marketing. While Jeff worked for Fareway prior to college, upon graduation, he started at the Spirit Lake store and moved to a couple different locations, before managing the Centerville store. In 2000, he became a district supervisor and moved to the role of regional vice president a few years later. Jeff was named vice president of marketing and advertising in 2010, before being named to his current role of senior vice president of marketing and advertising. Jeff served on the Iowa Grocery Industry Association board of directors, executive committee, and as a past chairman. Jeff is married to his wife, Connie, and they have three daughters: Gabrielle, Katelyn (Matt Funke), and Olivia. He recently became a first-time grandparent to grandson Easton Jeffrey.