Fareway Stores, Inc. will begin carrying fresh, meal kit options in store locations as soon as Monday, July 23. The company partnered with Hello Fresh, and will be the first Midwest retail chain to carry the meal kits. In addition, FreshTake fully-cooked heat and eat meals will be available. All meal kit options will be located in refrigerated sections in-store.
“Providing alternative meal options for our customers, pairs Fareway’s commitment to offer fresh, affordable products with the convenience that people are looking for,” said Reynolds W. Cramer, Fareway CEO. “We are excited about these partnerships, and to initially offer these products in about forty locations, with expansion being planned to others.”
The popular Hello Fresh mail delivery service joined with Fareway to offer their most popular meal recipes, with pre-measured ingredients, in retail form for pick-up on your next trip to the grocery store. Each meal kit comes with easy-to-follow recipes with clear nutritional information, high-quality ingredients sourced from the farm, convenient kits that fit perfectly in the fridge, and a cooking experience that’s second-to-none. Popular meal favorites that you can expect to see in-store include Mediterranean chicken, peppercorn steak, chickpea couscous, and more.
FreshTake meals provide a chef-designed menu of meals that can go from the fridge to the table in a little as ten minutes; giving families less time in the kitchen and more time around the table.
Fareway will offer in-store and online promotions on these new meal kit products. Please see your local ad or visit your local Fareway Facebook page for further information the week of July 23-28. Meal kits will be initially available in the following markets: Ames/Boone area, Clinton, Des Moines metro, Geneseo (IL), Mason City/Clear Lake, Maquoketa, Omaha/Lincoln (NE), Rochester/Stewartville(MN), and the Quad Cities.
Fareway Stores, Inc. is a growing Midwest grocery company currently operating 121 store locations in Iowa, Illinois, Minnesota, Nebraska, and South Dakota. Fareway holds family values in the highest regard, demonstrating integrity, fairness, and honesty in relationships with customers, employees, vendors, and suppliers. Visit Fareway.com for more information.