NEWS RELEASE (May 3, 2023) — A new 10-acre outdoor turf complex located at the Gregg Young Auto Sports Campus will be operated by Heartland Sports Properties, and will open this spring as Fareway Fields. The partnership with Fareway Stores, Inc. provides for multi-year, exclusive, naming rights of the eight, outdoor turf fields located at the complex.
Sportsman Solutions, who represented Heartland Sports Properties, will oversee operations of the turf complex, which consists of two, five-acre turf pods that can be utilized for baseball, soccer, and softball. The south turf plaza will include batting cages, concessions, and high definition video boards with rotating commercials/announcements.
“Fareway is proud to be a local partner on this transformational project,” said Norwalk Fareway Grocery Manager Craig Choate.
“Fareway originally invested in Norwalk over 15 years ago, and remains committed to growing with the community,” said Norwalk Fareway Market Manager Todd Hanson. “I’m proud to work for such a great company that supports giving back to the communities we serve.”
Naming rights include the Fareway branding on two entrances to the outdoor complex, inclusion in two video boards, and signage to all fields. Fareway Fields will operate on a 32-week schedule and will open this spring.
“Fareway’s decision to participate and be the naming rights partner to the outdoor turf complex bolsters the credibility of the overall development plan of the sports campus. Fareway Fields and the included amenities that make up this area of the campus will showcase many firsts to the state of Iowa," stated Heartland Sports Properties Partner Mike Mahoney. "The development partners are putting together a unique offering and essentially handing the Sportsman Solutions the keys to the house to sufficiently/successfully operate."
Work on the outdoor turf complex commenced in May of 2022, and has remained on-schedule since shovels hit the dirt. The outdoor features will be complimented by Musco’s outdoor lighting structures that can be tailored to fireworks, music, and more. The complex is located just minutes from the Des Moines International Airport.
“Fareway will be the exclusive grocery store partner to the Gregg Young Auto Sports Campus and put their brand in front of 900,000 visitors over the next 18 months,” says Sportsman Solutions Partner Jake Shandri. “They are building a location at the corner of HWY 28/Sunset Dr right by the front entrance to the complex, so this partnership was a natural fit. Both groups want to bring people to Norwalk to work, play, and visit. We are thrilled to introduce Fareway Fields to Central Iowa!”