(DES MOINES, IA) – Fareway Stores, Inc. partnered with Variety - the Children’s Charity to conduct the eighth annual Round Up at the register in July at all 141 store locations, raising a total of $148,214.88 for Variety – the Children’s Charity. On Saturday, July 26TH, Fareway presented a check during the Fareway Family Night at the Blank Park Zoo.
Customers had the opportunity to round up to the next dollar or provide an additional donation on their grocery bill to help fund Variety’s mission. Dollars raised through the round up will stay in the state in which they were raised and will helps create opportunities for children to fully share in the experiences of life.
“We are incredibly proud of the generosity shown by our customers, whose contributions helped raise over $148,000 for Variety the Children’s Charity,” Fareway Stores, Inc. Executive Vice President, Bret Wiltse said. “This campaign reflects Fareway’s ongoing commitment to supporting children and families in our communities. We’re honored to partner with Variety to help make a meaningful difference in the lives of those who need it most.”
The top five fundraising stores will have the opportunity to host a specialized bike giveaway to a child in their community:
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077- Norwalk $3,403.72
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073- Council Bluffs $3,287.12
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061- Ankeny (North) $2,928.06
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589- Decorah $2,676.93
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705- Clear Lake $2,385.20
“We are incredibly grateful for Fareway’s continued partnership and generosity,” said Wendy Ingham, Executive Director of Variety – the Children’s Charity of Iowa. “The Round Up campaign is a powerful example of how small acts of kindness can lead to life-changing support for children across Iowa. Thanks to Fareway and their generous customers, we’re able to provide vital resources that improve the lives of the kids we serve. Their commitment to community truly makes a lasting difference.”
About Variety
Variety – the Children’s Charity of Iowa is dedicated to improving the lives of children who are at risk, underprivileged, critically ill, or living with special needs. Since the inception of the Telethon in 1975, Variety has raised more than $134 million to support children in need throughout the state. Variety is making a better future for our community by connecting people who care to programs that enable children to reach their full potential. For more information on how you can be a part of our work, please visit varietyiowa.com.
About Lead with Love
Lead with Love represents Fareway’s mission of supporting its local communities through charitable giving and other initiatives by direct involvement and donated resources. Love unifies, transforms, and forms the foundation of community. Lead with Love is a valued philosophy held by Fareway and inspired by its outstanding employees. Visit Fareway.com/LeadwithLove for more information.