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Donations accepted at all Fareway Store locations to improve the lives of underprivileged, at-risk and special needs children 
NEWS RELEASE (Des Moines) – Fareway Stores, Inc. has partnered with Variety – the Children’s Charity to conduct the third annual round up at the register from Monday, October 2 through Saturday, October 21. All customers will have the opportunity to round up to the next dollar or to provide an additional donation on their grocery store bill to improve the lives of underprivileged, at-risk and special needs children in Iowa and the surrounding states. 

“Fareway has been a proud supporter of Variety-the Children’s Charity for over 30 years,” said Fareway CEO Reynolds W. Cramer. “We look forward to providing this opportunity for our customers to learn more and give back to children who are at-risk, underprivileged, or have special needs in the communities we live and serve.”

The round up event will run for a 3-week period during the month of October and proceeds will provide funding to more than 70 charities throughout Iowa and the surrounding states for capital projects, essential medical equipment, special programming and transportation. Variety is a 501(c3) organization, and all donations are tax deductible. 

“We are excited for the opportunity to reach potential donors in Iowa and the surrounding states through Fareway,” said Sheri McMichael, Executive Director of Variety. “The round up is a great example of just how much Fareway employees and customers support their communities and children throughout Iowa. Variety is grateful for all of Fareway’s support.”

Variety is dedicated to improving the lives of underprivileged, at-risk and special needs children throughout Iowa. Funding is provided to programs and initiatives that directly impact the well-being of children in our community. For more information on how you can be a part of our work, please visit

Fareway Stores, Inc. is a growing Midwest grocery company currently operating 118 stores located in Iowa, Illinois, Minnesota, Nebraska and South Dakota. Fareway holds family values in the highest regard, demonstrating integrity, fairness and honesty in relationships with customers, employees, vendors and suppliers. Visit for more information.

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