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Fareway Stores, Inc., in partnership with Variety – the Children’s Charity, provided a donation of 29 bikes through the YWCA to local children in-need. The contribution is part of a round-up at the register campaign that took place in all Fareway Stores locations.

“Every child should have the opportunity to have his or her own bike, and thanks to Variety’s Bikes for Kids program, bikes, helmets, and locks are being provided to area children who might not otherwise have the opportunity to get a new bike,” said Fareway CEO Reynolds W. Cramer. “There’s no better time for a bike giveaway than the first day of spring. We want to thank our generous customers who have made this donation a reality.”

“Fareway is a strong supporter and long-standing partner of Variety – the Children’s Charity,” said Sheri McMichael, Variety Executive Director. “Through this donation, we are making a difference in the daily lives of children in Clinton. Thank you to all who rounded up to support Variety and the children we serve.”

Proceeds were raised through donations at all Fareway Stores locations. The round-up at the register campaign allowed customers to round-up to the next dollar or provide an additional donation at the time of grocery purchase. 


Fareway Stores, Inc. is a growing Midwest grocery company currently operating 121 store locations in Iowa, Illinois, Minnesota, Nebraska, and South Dakota. Fareway holds family values in the highest regard, demonstrating integrity, fairness, and honesty in relationships with customers, employees, vendors, and suppliers. Visit for more information.

Variety is dedicated to improving the lives of underprivileged, at-risk and special needs children. Funding is provided to programs and initiatives that directly impact the well-being of children in our community. For more information on how you can be a part of our work, please visit

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