The Iowa Egg Council, in partnership with Fareway, recently conducted a buy two dozen, give one dozen promotion during the holiday season. The campaign aimed to provide eggs, a wholesome source of protein, to Iowans struggling with hunger in communities Iowa egg farmers serve. Thanks to overwhelming customer support, Iowa’s Feeding America member food banks will receive a total truckload donation containing 21,600 dozen eggs.
“We are proud to partner with Fareway on this promotion to help Iowa’s food banks by providing eggs, an economical protein and essential ingredient,” said Kevin Stiles, executive director of the Iowa Egg Council.
According to the Iowa Egg Council, eggs are one of the few foods that naturally contain vitamin D, which is important for bone health and immune function1. Additionally, eggs provide an essential nutrient for fetal development, cell and eye health, and contain 13 essential vitamins and minerals2.
“Customers were encouraged to purchase two dozen eggs of any brand from December 9-14,” said Clint Jenkins, director of wholesale purchasing for Fareway. “Thanks to our generous customers and partnership with the Iowa Egg Council, we were able to provide a truckload donation of eggs for Iowa’s food banks.”
Donations of eggs from individuals are rare, so food banks rely on donations from egg producers, wholesalers, and retailers, along with bulk purchasing, to provide a supply for their clients.
“Eggs are one of the best tools in our work to end hunger,” said Michelle Book, president and CEO of Food Bank of Iowa. “Because of their high nutritional value and versatility, eggs can become the backbone of breakfast, lunch, or dinner for a family in need. We are thrilled by the opportunity to share these excellent eggs with our neighbors in need.”
The eggs will be distributed to the following organizations across Iowa: Food Bank of Iowa, Northeast Iowa Food Bank, Food Bank for the Heartland, Hawkeye Area Community Action Program, River Bend Foodbank, Food Bank of Siouxland, and St. Stephen’s Food Bank.
Fareway Stores, Inc. is a growing Midwest grocery company currently operating 122 stores in a five-state region. Fareway’s mission is to provide the highest quality products, while treating customers like family, and valuing dedicated employees. Its stores are known for their unmatched, full-service meat departments, farm-fresh produce, and exceptional to-your-car customer service. Fareway is a family-owned business, recognized as a top 10 employer in Iowa, and has more than 12,000 total employees. Visit Fareway.com for more information.
About Food Bank of Iowa
Food Bank of Iowa is a private, nonprofit donor funded organization dedicated to making hunger-free Iowa a reality. Through key partnerships with corporations, the USDA and Feeding America—as well as community donations—Food Bank of Iowa distributes 1.5 million pounds of food each month to 175,000 Iowans via 625 partner agencies across 55 Iowa counties. To learn more, visit foodbankiowa.org or find us on Facebook at www.facebook.com/foodbankiowa.
About Iowa Egg Council
Iowa Egg Council's mission is to create opportunities to increase the value and consumption of eggs and egg products. Iowa Egg Council is a results-focused organization that partners with others to understand and meet the evolving consumer needs of eggs and egg products. To learn more visit iowaegg.org or find us on Facebook at TheIowaEggCouncil.