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NEWS RELEASE (Boone, IA) – Fareway Stores, Inc. is partnering with Variety - the Children’s Charity to conduct the eighth annual Round Up at the register from July 1-20 at all 139 store locations.

Customers will have the opportunity to round up to the next dollar or provide an additional donation on their grocery bill to help fund Variety’s mission. Dollars raised through the Round Up will provide mobility equipment to children living with special needs, as well as fund and deliver effective programs and grants to care for children who are underprivileged, at-risk, critically ill, or living with special needs.


Variety works with physical therapists to identify children who would greatly benefit from a specialized bicycle or other piece of adaptive mobility equipment, such as gait trainers, standers, mobile standers and more. Additionally, the funds raised through the Fareway Round Up will help Variety provide grants to nonprofit organizations serving children, as well as vans to help transport children to programming activities.

“Taking care of our neighbors goes beyond providing the best meat and grocery,” said Reynolds Cramer, CEO of Fareway Stores. “By offering our support to local charitable organizations, we nourish and grow our communities with love. For more than 35 years we have partnered with Variety – the Children’s Charity, donating our time, talent, and resources to change the lives of local children. This is a cause that is close to our hearts, and one that we are grateful our customers have helped us support for many years.”


About Lead with Love

Lead with Love is part of Fareway’s mission aimed at supporting local communities through charitable giving efforts and other initiatives by direct involvement and donated resources. Lead with Love is a valued philosophy held by Fareway and inspired by its outstanding employees.

About Variety 

Variety – the Children’s Charity of Iowa is dedicated to improving the lives of children who are at risk, underprivileged, critically ill, or living with special needs. Since the inception of the Telethon in 1975, Variety has raised more than $134 million to support children in need throughout the state. Variety is making a better future for our community by connecting people who care to programs that enable children to reach their full potential. For more information on how you can be a part of our work, please visit

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