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Round Up for Variety the Children's Charity

We are proud to partner with Variety – the Children’s Charity to conduct the second annual round up at the register from Monday, October 3 through Saturday, October 22. All customers will have the opportunity to round up to the next dollar or to provide an additional donation on their grocery store bill to improve the lives of underprivileged, at-risk and special needs children in Iowa and the surrounding states.

“Fareway is proud of our 30-year partnership with Variety - the Children’s Charity, and we’re dedicated to improving the lives of children through the organizations that Variety supports,” said Fareway CEO Reynolds W. Cramer. “We are excited to offer this round up opportunity at the register to further the mission of Variety, and showcase the great work that’s being accomplished in our local communities."

The round up event will run for a 3-week period during the month of October and proceeds will provide funding to more than 90 charities throughout Iowa and the surrounding states for capital projects, essential medical equipment, special programming and transportation.

“We are excited for the opportunity to reach potential donors in Iowa and the surrounding states through Fareway,” said Sheri McMichael, Executive Director of Variety. “The round up is a great example of just how much Fareway employees support their communities and children throughout Iowa. Variety is grateful for all of Fareway’s support.”

Variety is dedicated to improving the lives of underprivileged, at-risk and special needs children throughout Iowa. Funding is provided to programs and initiatives that directly impact the well-being of children in our community. For more information, please visit

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