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NEWS RELEASE (November 4, 2022) – The Iowa Wave Shirt partnered for the second year in a row with Fareway Stores, Inc. to conduct a pin-up program in all Iowa store locations in the fall of 2022. During the campaign, which ran for two weeks ahead of the Iowa vs. Iowa State football game, Fareway’s customers were able to purchase an Iowa Wave Shirt pin-up in their favorite university’s colors for $1. All proceeds benefitted the University of Iowa Stead Family Children’s Hospital, with more than $48,000 raised during the two-week program.

The Washington Fareway was the top fundraiser in the company, with pin-up proceeds totaling $7,380.14. The top four cashiers in the company for this season’s pin-up sales were all located at the Washington Fareway. One local customer even pooled their dollars to make an incredible donation of $3,000 in a single day!

Additionally, Fareway employees were able to purchase a co-branded Iowa Wave Shirt in their favorite team colors to wear on game-days or other events throughout the year, with proceeds also going towards the effort with over $17,000 in additional funds.  

“The Iowa Wave Shirt team is thrilled to partner with Fareway as part of their Lead with Love commitment to our local communities. Celebrating the second pin-up campaign in stores continues to be an exciting way to bring the spirit of The Wave into each store while also embracing some friendly state rivalry competition,” said The Iowa Wave Shirt co-founder Meighan Phillips. “We are so moved by the support of the Washington community and thrilled to be back celebrating their campaign-leading donation!”

“We are so proud to partner with the Iowa Wave to help make a difference in the lives of children treated at the University of Iowa Stead Family Children’s Hospital,” said Washington Fareway Grocery Manager Dave Waite. “Thanks to our generous customers, the team at the Washington Fareway, and the entire community for helping lead the way in providing enhanced care for the littlest of patients.”

About The Iowa Wave Shirt

The Iowa Wave Shirt brings together Hawkeye fans, friends of the University of Iowa Stead Family Children's Hospital (UISFCH) and generous hearts across our country in support of children at UISFCH. Support of the Iowa Wave Shirt demonstrates that together, we can make a difference in the lives of the children that are treated at UISFCH.  In the first five seasons of The Wave, our community of givers donated an astounding $1.7 million to UISFCH.  Today, each person that supports the Iowa Wave Shirt supports enhanced care, new and innovative research through the Iowa Wave Shirt Pediatric Research Fund, the Adolescent and Young Adult Cancer Center and care within the Child Life Program. 

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